Meet The Mudds
If you haven’t already heard about The Mudds, they’re Jeep’s newest marketing campaign for the Commander. The Mudds are a fictitious family of five who will apparently get into all kinds of adventures in their “Mudd-Mobile”, a 2006 Jeep Commander. There’s Brock (the dad), Tracy (mom), and the kids: Summer, Victoria, and Clay. Victoria even has her own blog at Blogger.com...
The site features short bios on all five family members, but the descriptions are pretty cheesy and borderline cliche’, and there are no pictures of the family. Will they be Flash cartoons? Real actors staging photographs? Who knows. There is a picture of a man in a dirty “It’s a Mudds Thing” t-shirt standing with a little girl in one part of the site, but according to the character bios the Mudd kids are all middle-school age or older and the little girl in the photo is obviously early elementary school age, so I don’t think they’re any of the Mudd family.
The website is very flashy (pun intended) and looks more like a movie promotional site than anything else. It says they’re “coming this fall”, so it’s really not even clear what The Mudds will be. Considering it’s almost October though, I think we’ll find out soon.
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Those t-shirts “Meet the Mudds” were all over Camp Jeep. I was like, “WTH is Meet the Mudds?”, and went to the web site URL that was on the t-shirts … and I was still like, “WTF is Meet the Mudds?” I love Jeeps, and one might say I’m a fanboy, but I do not fit the target demographic of Meet the Mudds. Its weird, I don’t understand it, and it makes me feel dirty. I envision Swiss Family Robinson, Lost in Space, The Incredibles, or some 60’s cliche such as that. Is Jeep marketing trying to suggest that contemporary American family units still function? ... Phooey! :p