Say hello to the Mudds!
That’s right folks, The Mudds, Jeep’s goofy new marketing campaign for the Commander, have arrived. It is indeed live-action video, and it’s a bit cheesier than I’d expected—while their shiney new Commander is spotless (all the better to see the vehicle), the Mudds themselves are, well, apparently perpetually covered in… mud.
The somewhat ironic part is that Jeep makes such a big deal about the Commander being a 7-seat vehicle, but the Mudds are just a family of five, and as you can see all three kids are sitting in the 2nd row, at least in the first introductory video that’s now available on the website. Who knows, maybe the pick up a hitch-hiker along their travels? A very small, hitch-hiker?... Cheesy as it may be, I’m probably still going to watch every episode, just to see what they do.
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This campaign is missing the oh-so-familiar dysfunction of the contemporary American family.
The “virtual geocaching” piece isn’t what I thought it was going to be after talking to the folks at the “We are the Mudds” tent at Camp Jeep. They had mentioned that the “Virtual Caches” would also tie to real geocaches, coordinates and all. I guess something happened to remove the real portion of it. As for the Commander, I was actually more comfortable in the 3rd row than the 2nd row (6’2” tall) which surprised me quite a bit. We’ll see how this ends, as there’s only 4 episodes listed on the site.
[...] So I’m sitting here burning through my shows on our Directv TiVo and episode 1 of Jeep’s Meet the Mudds that I blogged about before showed up in the Showcases list. The total clip was about 3 minutes long and features a minute-long promo for the new Commander following the Mudds episode. [...]